The Story Behind It All

Dr. Abir Alameddine | Founder of Boss Up Jewels

With a PhD, an MBA, and more than 20 years in C-suite leadership, Dr. Abir Alameddine is the founder of the Boss Up brands.

Her career spans operations, finance, e-commerce, technology, and business transformation. Across every chapter, one belief remained constant: women do not need permission to take up space in their own stories.

Boss Up Jewels grew from that belief. Abir created the brand to give women another way to own their identity, celebrate their journey, and carry the meaning of who they are becoming into everyday life.

Curated in Newport Beach, California, Boss Up Jewels is light luxury: expressive design, elevated materials, and considered value. Each piece is selected to mark a milestone, hold a memory, or simply make getting dressed feel more personal and more fun.

Discover the story behind the Heart Edit Collection.

“Strength is her signature. Ambition is her style. She wears every chapter like it belongs to her.”

Dr. Abir Alameddine · Founder, Boss Up Jewels